Why PR
Effective and result-oriented marketing strategy is the key requirement for every start-up or established business organization. In today’s information driven world, companies use several tools to reach out to their target group and PR is one and most crucial among them.  
When advertisements in the newspapers, magazine and TV channels help a company make their potential customers aware of their products, this tool alone cannot convince a customer to buy a product.

But the same company gets enough credibility among the customers if the newspapers, magazines or news channels themselves write about their products, services and achievements in their news stories.
    
Apart from this, regular appearance of company in the editorial space of media builds the overall image of the company which helps it winning the confidence of its customers, business associates, shareholders and employees.   
     
How can you get space in the Media:
Through a comprehensive and sustained PR campaign you can leverage the media for publicity and make your presence felt to everyone, that too in a strong and credible way.

How does PR work?
Many people confuse PR with advertising when, in fact; they are the diametric opposites of one another. Advertising is a paid endorsement that cannot establish credibility. PR is unbiased and unlimited editorial coverage in the media based on a reporter's appraisal of one's news worthiness, quality and uniqueness.
 
PR represents many times the clout of Advertising at a fraction of the cost. In Advertising, a single ad for one day in a major newspaper can cost as much as one year of monthly PR fees. Radio and Magazine Advertising can cost five times and television ads can run ten to fifteen times the price of one year of services.